Some 6% agents tell customers they’re making a mistake hiring a flat fee or discount real estate broker. Much like a security alarm salesman tells a homeowner “If you don’t buy my system your home will be robbed”. In marketing this is called a FUD strategy. That is to create Fear, Uncertainty, and Doubt (FUD) to persuade your buyer. As a consumer, you should seek a clear understanding of the cost and risk before making a decision.
The answer is our sucess rate is 100% and we do much better than other real estate professionals. Let’s let Freakonomics explain why.