Besides price and location, great pictures are the most important marketing component in a home sale.
Recently, one of my long-term clients asked me to quickly list the home at 3221 Catamore lane in Dallas. I was out on my yearly working family vacation and could not take pictures for this client. Given his low quality cell phone pictures we listed the property on a Wednesday. On Sunday, I took new pictures and updated the listing. We had two showings in 5 days. After new pictures, we had 13 more showings in 5 weekdays. The results of this experiment are clear, great pictures launched a tremendous increase in showings and contributed to finding a better buyer, faster close, and higher returns.