Professional looking yard Signage is important to make sure buyers and agents realize you have professional and experienced representation. Some buyers think they have a negotiating advantage or think there are problems if you are represented by a reduced service broker. We use the same signage for all of our listings to keep up an image of professionalism for the buyer. This means our phone number is on our sign instead of the hand scribbled direct phone numbers of the seller seen on most reduced service broker signs. Don’t let your yard sign send the message “knock 3% off my asking price”.