What does Google Trends Tell Us?

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Google Trends is an interesting tool to visualize search Google search activity over time. Here you can see Google Search activity compared in 5 DFW real estate markets over the past year with the search term “Homes for sale”. 100 is the peak and all other readings are a percentage of the peak. Hoover and see data points for each week in the analysis. I would not have expected the first week of January to be a peak period.