Hey DFW. Shouldn’t Real Estate Commissions Be Lower?

In Colleyville Texas, the Internet has made the job of a real estate agent much easier and less time-consuming. Agents don’t have to jump in the car every time something needs to get done. The 6% real estate commission system designed in the 1970’s, is still upheld by many brokerages. More than ever before, representing buyers and sellers is a tabletop business and escalating home prices don’t justify higher commissions. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before. 

Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. This infographic looks at The outdated 6% real estate commission system designed in the 1970's, still upheld by many brokerages.
Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before.

About Colleyville, Texas

Colleyville, Texas

Colleyville, Texas, was once a rural farming community but has now become a perennial favorite on “best of…” lists in Dallas and Fort Worth. Its small-town ambiance and big city amenities continue to earn it a place on the “best” lists of popular publications. Colleyville’s public education system is recognized as one of the best in the nation, and its “town and country” lifestyle is beyond compare. With a population of 26,057 at the 2020 census, Colleyville is a city and wealthy suburb of Fort Worth located in northeast Tarrant County, Texas, United States. It is approximately 9.5 miles from Dallas/Fort Worth International Airport. Residents of Colleyville appreciate their town’s natural beauty and feel fortunate to live in a community that offers both urban and rural lifestyles.

See What People in Colleyville Are Saying About DFWCityhomes

  • PJ Joy
    PJ Joy
    2021-04-04
    Google

    Tod Franklin brings in years of experience as real estate broker and is excellent with his knowledge of the real estate market, he is very thorough and meticulous in the process to be followed for listing a home and selling it and guides you every step of the way. I must say that Tod wins you over with his calm demeanor, confidence and places one at ease through this whole process. The pictures and videos he takes are excellent and truly shows the home in its true and excellent form in the listing and to top it all the monetary value for the services provided by DFWcityhomes is exceptional. The office staff are great to interact with, especially Bell who is very quick in responding to emails and answer any queries you may have in a prompt manner. I would highly recommend Tod Franklin/DFWCityhomes for your next home purchase or sale.

  • Chris Kraemer
    Chris Kraemer
    2021-04-04
    Google

    Todd has done a great job selling our houses. He runs a smooth team that communicates well and works efficiently!

  • N C
    N C
    2021-04-04
    Google

    Tod was a professional from beginning to end. I'll definitely use him on any future real estate deals in the future and strongly recommend him.

  • Linda Busch
    Linda Busch
    2021-04-04
    Google

  • Anne Gray
    Anne Gray
    2021-04-04
    Google

    I cannot say enough about Tod the services he provides with DFW City Homes. We hired him on a Flat fee Service basis. In the beginning, he met us at our home and reviewed all of the listing contract and then assisted us with our listing and pricing. He then took professional pictures of our home, provided a sign for our yard, and provided a key lock for realtors to have access. A few days later, he had completed the MLS listing, sent it to us for approval, and then posted it on multiple websites. He also signed us up for a website that allows us to receive notifications for showings which allows the owner to approve or disapprove/move the showing times. That website also sent reviews of the home by the agents that showed the home, a very helpful feature. A few times we had realtors (and one individual that was unrepresented by a realtor) reach out to Tod to express interest and/or ask questions. Tod was always very prompt and very professional in forwarding information to us to respond. We had a contract on the home within 6 days. Tod helped to facilitate our negotiations by giving his professional advice on the contract and guided us on contractual verbiage and laws. We were able to close on the home in less than one month. All in all, it was a wonderful experience. We would HIGHLY recommend DFW City Homes and Tod to anyone looking for a Flat Fee Service listing.

  • Awesome company! We had a wonderful experience with Todd and his team. Everyone provided top notch customer service throughout the entire process.

  • Tod Franklin is the realtor at this agency. For a great value, he provides full service. He explained the process and the market situation and helped sell our house at the right price. He took good pictures of our house and was prompt in responding to any of our questions.

  • Kendra Thornock
    Kendra Thornock
    2021-04-04
    Google

    Tod helped us for the second time sell our home and was great. We wish we could have used him to purchase our home for a second time but this time we were relocating out of state. Tod does so much to help in the sales process, he takes great pictures, does a thorough video walkthrough, his market research is spot on and he is able to answer any question. Our sales process hit some bumps along the way and Tod was patient and continued to diligently work with us even when our first buyers fell through after stringing us along for months. The help Tod provides for the cost is almost unbelievable and we would use him again in a heartbeat. Thanks so much Tod!

  • Tammy Patchin
    Tammy Patchin
    2021-04-04
    Google

    I have had the pleasure of using Tod on my last two home sells. He provides great value / quality and was always very responsive. His compensation model is perfect, not only for Investor who don't need some of the extra frills that come with a full price brokerage but, also for homeowners who feel the same. I will be using Tod for all my future transactions.

  • Wickey Creech
    Wickey Creech
    2021-04-04
    Google

    Please read this if you are looking to buy or sale a home / property. We have worked with Tod Franklin (DFWCityhomes.com) on three separate properties over the past few years. Tod has always been very professional, friendly, and our best interest is his first priority. We are happy to be able refer Todd as the realtor of choice knowing he will do as much for every client as he can. We are sure the DFWCityhomes (Tod Franklin) flat rate fees to sale a property along with his rebate when purchasing a new build home cannot be beat. Using DFWcityhomes will definitely save you money. We appreciate everything Todd has done for us. Wickey & Carol Creech

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.