Hey DFW. Shouldn’t Real Estate Commissions Be Lower?

Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. This infographic looks at The outdated 6% real estate commission system designed in the 1970's, still upheld by many brokerages.
Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before.

In Wylie Texas, the Internet has made the job of a real estate agent much easier and less time-consuming. Agents don’t have to jump in the car every time something needs to get done. The 6% real estate commission system designed in the 1970’s, is still upheld by many brokerages. More than ever before, representing buyers and sellers is a tabletop business and escalating home prices don’t justify higher commissions. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before. 

About Wylie, Texas

Wylie, Texas

Wylie, Texas, is a city located in the state of Texas that has experienced significant growth over the past few decades, with a population of almost 58,000 in the 2020 census. It is known for its excellent school district, low crime rate, and expanding business climate, making it an ideal place for people looking for a small-town atmosphere with easy access to big city amenities. The Wylie Independent School District works with parents and the community to provide all students with a top-quality education that will prepare them for successful and productive lives. Wylie is located in Collin County, but also extends into Dallas and Rockwall counties.

See What People Are Saying About DFWCityhomes

  • Tom Reeve
    Tom Reeve
    2018-04-04
    Google

    Tod did an excellent job in assisting us in selling our home. He provided valuable advice and was very responsive to all our request. I would highly recommend Tod to anyone considering selling their home.

  • Jose Baldazo
    Jose Baldazo
    2018-04-04
    Google

    I will use again. I have recommended this service to other sellers.

  • Greg Coke
    Greg Coke
    2018-04-04
    Google

    Tod did a fantastic job! From the beginning he was always fast, effecient, helpful, and thorough. A real partner throughout the process. Thank you, Tod!

  • I strongly recommend that anyone selling a home talk to Tod Franklin before listing with another agent. I did a lot of research and interviewed many realtors, and I am confident that I made the right decision. Tod’s photos and listing details were excellent. He sells 10 times more homes each year than the other realtors I talked to, and this experience means he can offer great advice. Many of the realtors I interviewed bragged about how many of their listings had multiple offers on the first day. This made me suspect that they priced the house too low in order to make a quick commission. I decided to price my home a bit high and wait for a good buyer. I had more than a hundred showings in a few months, and sold for a very good price. Tod never pressured me to accept a low offer. I saved several thousand dollars in commissions. Tod responded immediately every time I had a question. I recommend this company for anyone selling a house in the DFW area.

  • This is my third listing with Tod and as always, he does not disappoint. He is available to discuss strategy and give advise. As a fellow real estate broker, I appreciate his honesty and excellent customer service.

  • Fernando De Paz
    Fernando De Paz
    2018-04-04
    Google

    Excellent service, great price, will recommend any time.

  • Missy Trusty
    Missy Trusty
    2018-04-04
    Google

    Just do it! If you are reading this listing and trying to decide on a realtor or listing company to sell your home .... Tod is your guy. I looked and researched several companies online trying to decide which company to list with. I am so thankful that I found Tod and DFWCityhomes!. Start to finish it was a great experience. Tod was patient, he responded promptly and professionally. He was great with negotiations with the other realtor. It was because of him that everything went so smoothly. He has a very informative interactive website. The pictures he took of our home were very professional. Everything was top quality. I consider myself a picky consumer and I have no complaints at all. I would recommend him to families and friends.

  • Pete Falco
    Pete Falco
    2018-04-04
    Google

    My experience with Tod was great! Using his services as a broker instead of working with a real estate agent also saved me $5000! He was super quick to meet me and take photos of my place. He was there to advise me, although I ultimately called the shots on the sale of my condo. I will never use a real estate agent again and have recommended Tod & DFW City Homes to a number of friends.

  • Great experience, received a contract on our house in 2 days, he saved us thousands of $$$. He was very thorough and advised us every step of the way. Would highly recommend and use again!!!!

  • Mary Watts
    Mary Watts
    2018-04-04
    Google

    We cannot say enough about our experience with DFWCityhomes! First, his photos of our house were absolutely wonderful and helped to get the attention needed for a quick sale at asking price. Tod helped us through stressful situations in buying our new home. Going with DFWCityhomes saved us thousands of dollars in the selling and buying process. Highly recommend Tod!

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.