Hey DFW. Shouldn’t Real Estate Commissions Be Lower?

Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. This infographic looks at The outdated 6% real estate commission system designed in the 1970's, still upheld by many brokerages.
Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before.

In Wylie Texas, the Internet has made the job of a real estate agent much easier and less time-consuming. Agents don’t have to jump in the car every time something needs to get done. The 6% real estate commission system designed in the 1970’s, is still upheld by many brokerages. More than ever before, representing buyers and sellers is a tabletop business and escalating home prices don’t justify higher commissions. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before. 

About Wylie, Texas

Wylie, Texas

Wylie, Texas, is a city located in the state of Texas that has experienced significant growth over the past few decades, with a population of almost 58,000 in the 2020 census. It is known for its excellent school district, low crime rate, and expanding business climate, making it an ideal place for people looking for a small-town atmosphere with easy access to big city amenities. The Wylie Independent School District works with parents and the community to provide all students with a top-quality education that will prepare them for successful and productive lives. Wylie is located in Collin County, but also extends into Dallas and Rockwall counties.

See What People Are Saying About DFWCityhomes

  • Steven Jonas
    Steven Jonas
    2020-04-04
    Google

    If you don't use Tod Franklin and DFW Cityhomes you are literally throwing thousands of dollars away. I have to admit that I was skeptical of their pricing being so low. How could one real estate agency charge 3% of the selling price to list our home ($18,000) while DFWCityhomes charges less than $2,000? Well here's the difference ...... Tod did everything a listing real estate agent would do except actually show the home in person. He came and discussed pricing strategies, did comps of houses like ours in our area, took amazing photos and listed us on MLS .... just like the real estate agents that charge 3%! The only difference is that instead of having your agent make appointments to meet prospective buyers at your property, DFWCityhomes uses a service that contacts you by text or email to advise you when someone wants to view your home and you can either be there or not as DFWCityhomes provides you with a lockbox so other agents can access your home for approved appointments. Also, you get to determine what times and days you will make your property available and when it isn't. It was so easy! We sold our house for OVER asking price to the first prospective buyer. Tod took care of all of the paperwork and answered all our questions and concerns and was critical in making sure the deal closed. I will NEVER pay 3% again, and neither should you.

  • Lawrence Martin
    Lawrence Martin
    2020-04-04
    Google

    Todd sold two rental investment homes and the experience was great. Todd gave excellent service and made the whole process pleseant. I will use DFWCityhomes for all my investment and Personal home sales. FYI, My neighbor used Todd and got a above ask price offer on the first day their homes was listed !!!!

  • JJ Z
    JJ Z
    2020-04-04
    Google

    Incredibly reliable & effective company. Tod is a consummate professional & truly assists throughout the entire home selling process. High quality experience from start to finish & excellent follow up throughout. Very grateful to have found Tod & his valuable expertise. Highly recommend DFW Cityhomes!

  • We dropped the selling price $76,000 over a four month period. Tod was always available and returned my emails promptly. When the buyer was asking for repairs that I didn’t think were reasonable, Tod stepped in and helped. Thank you Tod.

  • Jon Moore
    Jon Moore
    2020-04-04
    Google

    Great experience!! Tod is fantastic and have already started referring him to my fiends. Extremely happy with the process and transaction.

  • About 2 years ago I sold my house with a "full service" realtor. After a bad experience, I didn't want to pay 3% again when it came time to sell my next house. Tod took better pictures, was more responsive, and did a better job walking us through the process than the "full-service" realtor. I never once felt that the cheaper price impacted the service I received. Tod actually found and corrected the mistakes made by the buyer's (3%) agent . We had a full offer within about 2 weeks and closed quickly. I would recommend Tod to anyone.

  • HR Dept
    HR Dept
    2020-04-04
    Google

    We have now used Tod Franklin for four transactions. We have recommended him to three other families that have used him as well. That alone speaks volumes on the type of man he is. He is a very knowledgeable and dependable gentleman. A true class act!

  • judy ciancio
    judy ciancio
    2020-04-04
    Google

    Tod was great in helping us navigate the complications we experienced along the way, we had 3 different contracts on the condo and for one reason or another they fell through (not his fault on any of them). But finally the 4th one stuck! We appreciated all the effort he put in for us.

  • Michael Farber
    Michael Farber
    2020-04-04
    Google

    Working with DFWCityhomes was simple and straightforward. Tod was quick to communicate with us so we were never left with questions. We worked together on a sales strategy which ended in our home selling over asking. I have already recommended him to friends and family. I highly suggest you call him and consider his services.

  • Alina Rhey
    Alina Rhey
    2020-04-04
    Google

    I can’t recommend Tod enough!! He was a great realtor from start to finish. He patiently showed us a lot of houses, never pushing us to make a quick decision. He is very observant to detail and knowledgeable about what to look for in the structure of a house. He was a skillful negotiator and gave very wise counsel on our contract. We bought and sold our house with Tod and when things were not going well on our selling side, he was very responsive and attentive to get all the issues worked out. He has been in the industry a long time and understands all the intricacies and options available. He is a great professional and a very kind person. This is our second house we bought with Tod and second house we sold with him and we would never consider any other realtor! He has handled every obstacle with incredible skill.

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.