Luxury Home Listing
— $995
Best for: Owners of luxury DFW homes who want a hands-on, in-person, custom-tailored selling experience — without paying 6% to a luxury brokerage.
One-time fee
Paid at the time of listing. Includes everything from in-person visit through closing.
$
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Service Overview
Sell your luxury home at a lower cost.
“Our Luxury Home Flat Fee MLS Listing Service is designed to help you sell your luxury home at a lower cost than traditional real estate brokerages. For an upfront fee of $995, we’ll handle the listing, marketing, contract negotiation, and pending process, all the way through to the closing of the sale.”
“We’ll visit your home to get a sense of the property, create a custom home selling plan, review the listing agreement and market analysis, and offer suggestions on pricing strategies. We have a proven track record of achieving the same results as traditional 6% real estate brokerages, but at a lower cost to you. Our face-to-face approach allows us to build strong, trusting relationships with our clients.”
What’s Included
White-glove service, without the white-glove commission.
- In-person property visit by Tod Franklin
- Custom home selling plan
- Comparative market analysis and pricing strategy
- Full listing, marketing, contract negotiation
- Representation through closing
- Same results as traditional 6% luxury brokers at a fraction of the cost
Roles & Responsibilities
Clear roles. No surprises.
| Task | DFWCityhomes Luxury | Traditional 6% Broker |
|---|---|---|
| Listing-side fee | $995 flat | 3% of sale price |
| In-person property visit | Yes | Yes |
| Custom selling plan | Yes | Yes |
| Professional marketing | Included | Included |
| Contract negotiation | Handled | Handled |
| Closing management | Handled | Handled |
| You keep the equity | Yes | 3%+ to broker |
Listing-side fee
DFWCityhomes Luxury
$995 flat
Traditional 6% Broker
3% of sale price
In-person property visit
DFWCityhomes Luxury
Yes
Traditional 6% Broker
Yes
Custom selling plan
DFWCityhomes Luxury
Yes
Traditional 6% Broker
Yes
Professional marketing
DFWCityhomes Luxury
Included
Traditional 6% Broker
Included
Contract negotiation
DFWCityhomes Luxury
Handled
Traditional 6% Broker
Handled
Closing management
DFWCityhomes Luxury
Handled
Traditional 6% Broker
Handled
You keep the equity
DFWCityhomes Luxury
Yes
Traditional 6% Broker
3%+ to broker
Client Stories
What our clients say
Verified clients who saved thousands by listing with DFWCityhomes.
Saved $18,000+
“My wife and I highly recommend Tod Franklin and DFWCityhomes. The process is simply, fast and easy to understand. A couple of hours with Tod and the house was on the market. 2 days later and 8 offers the house was sold over asking price.”
VC
Verified client
DFW homeowner
Saved $30,000+
“Tod did great! He helped get a contract on our house in about 2 days and saved us over $30,000 in expenses. Highly recommend.”
Jp
Jared Pace
580 Truelove Trail, Southlake TX
Full asking, 3 days
“His knowledge and expertise helped us get the best price for our home and made the process very easy. He was available to answer questions whenever I needed. This was the second home that Tod has helped us sale. In just 3 days we had our full asking price.”
rc
Repeat client
Multiple transactions
FAQ
Questions, answered.
Yes — $995 upfront covers the listing, marketing, contract negotiation, and pending process through closing.
Yes. The Luxury Home Listing includes an in-person property visit. Tod walks the home, gets a sense of the property, and builds a custom selling plan with you face-to-face.
Luxury is generally a price point well above the local median — typically the top tier of the market in your DFW submarket. If unsure, schedule a free call.
The Full Service MLS ($750 + 1%) is designed for the broad market. The Luxury Listing is a single $995 flat fee with custom planning tailored to higher-priced properties.
We have a proven track record of achieving the same results as traditional 6% real estate brokerages, at a lower cost to you.
Get Started
Ready to list luxury home?
Schedule a free call. Tod will visit your property, walk you through the listing agreement, and build a custom selling plan.
(214) 207-0210