DFWCityhomes is a Discount Brokerage that represents buyers and sellers across Dallas-Fort Worth (DFW) and the Northeast Texas region.
Owning and operating a real estate agency is a second career for me, I started DFWCityhomes in 2004 when I could see the road at my corporate job coming to an end. With 25 years in technology, finance, and marketing, I was determined to control my own destiny in my next career.
At this time the real estate market was booming and I started down the real estate investor route buying, fixing, and selling homes. Initially, I obtained my real estate license to reduce my acquisition and selling costs as an investor. After a couple of years I found buying and selling other people’s properties was the most fun, decided to obtain my broker’s license, and rebooted DFWCityhomes as a real estate brokerage. In late 2009, I repositioned our service to target the “full service broker” of residential real estate market and create a new reduced fee tier competing with full service brokerage. I am elated with the success of this model.
Our strong commitment to success, honesty, truthfulness, and excellent service has resulted in hundreds of happy clients. We strive to offer an honest and affordable real estate service (1% Buyer Rebate, 1% Full Service Listing, $595 Flat Fee MLS Listing Service) to build long-term high trust relationships. If you or someone you know can benefit from the services we offer please provide our contact information or send us theirs and we will contact them. Over the past 14 years we have purchased, sold and leased over $218 million of 655 properties. Our properties include residential, multi-family, residential land, and farm-ranch land. You can see from our many reviews, our clients are pleased with our service and results that equal or exceed those of traditional agents.
I am very proud of our accomplishment in commission savings and our client’s experience an average cost of less than 2.5%. In comparison to full service 6% brokers, our success has resulted in an approximate savings of $4,438,000. Almost $600,000 of that savings is representative of nearly 0% in selling costs for clients having found unrepresented buyers without agents to pay. Almost uniformly 3% has been paid to agents of represented buyers. And, of our buyers, over $210,000 in our 1% incentive rebates has been paid to 78 purchasers.
I take tremendous pride in the high quality of our service and the results of our highly valued, high trust client relationships. Our efforts add volume and stability to our business and substantial savings put in the pockets of our clients or passed as an incentive to close a deal. We are fully committed to serving our clients professionally and ethically and eliminate many of the conflicts of interest residing in the traditional 6% Broker model.
For our effort, we have many repeat and referral clients. Extraordinary competence and experience is attained from our business model. Coupled with honesty and integrity attained by minimizing conflicts of interest is a highly differentiating factor in our success.
From agents representing the other side in our transactions, regretfully we find many with far less experience and questionable integrity. We achieve high trust relationships with our clients and serve their interests first before our own and survive and flourish by doing so. I am very proud of our conduct and strongly support the Code of Ethics of the National Association of Realtors and uphold the duty it instills in us to our clients and the public.
Tod G. Franklin – Broker, Owner and multi-million dollar producer at DFWCityhomes