My home has not sold. What do I do?

Our listing agreements allow you to cancel your listing at anytime without penalty as long as your property is not in a contract with a buyer. We give our clients the freedom to go in another direction should they decide to move on.

Keep in mind our listings match the quality and reach of any brokers listing. If you are planning to change brokers, the result might not change without reducing price or improving condition.

In marketing your property, you can only control the two major elements of your selling proposition; price and condition. After you have completed all of the cleaning and restoration activities to sell your home, price becomes the determining factor of when your home will sell. 

To assist you in your pricing decisions, we provide a Competitive Marketing Analysis (CMA) report of all Real Estate Activity for your market area. The data in the CMA is from the MLS system and is the only reported database of residential real estate transaction activity. This includes homes sold, active (for sale), pending (under contract), and cancelled, expired or other lesser used statuses for your market area. The historical selling prices of homes combined with other current market information is reviewed to derive your initial asking price. We produce as many CMA’s as required to fully understand your market and review this information with you and provide our advice and opinion.

There are lots of ways to look at market activity in your market area. Buyers, sellers, and appraisers, are all looking at the same information and interpreting the information to suit their needs. You should consider, home size, the number of rooms and bathrooms, garage spaces, pools and other outdoor amenities, lot size, property type, age, condition, and any other unique features. Weigh that information against comparable homes that have sold in making your pricing decisions.

The overriding pricing philosophy is to start a little bit high and move the asking price down if you are not getting the number of showings and feedback you expect. We call this approach a reverse auction. In other words start high moving the price down until you find your buyer. This way the market decides your value and not a 6% agent trying to score a fast commission. 

There is an old saying that “time cures all in real estate” meaning given enough time, in some cases years, your home will sell for what you want for it. This means if you wish to sell it faster reduce the price or make it more attractive. 

Notice: This website contains general information about possible legal and financial matters. The information is not advice, and should not be treated as such. You must not rely on the information on this website as an alternative to legal or financial advice from your attorney, accountant, or other professional legal services provider. If you have any specific questions about any legal and financial matter you should consult your attorney, accountant, or other professional legal services provider

Our Track Record

I’m excited to announce that after 18 years of providing dedicated service, our clients have collectively saved over $10,000,000 in commissions! Among these savings are over $1,100,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $330,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for almost two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in Texas, we offer affordable and excellent service, while our track record showcases our commitment to professionalism, integrity, and customer satisfaction.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.