Hey Rockwall, Texas. What is a flat fee MLS listing?

Looking to sell your home in Rockwall, TexasReal estate agents have it easier than ever before thanks to the internet, but some things haven’t changed – like their sky-high commission rates. In fact, with rising home prices, it’s getting harder to justify paying such steep fees. That’s where DFWCityhomes comes in. Our flat fee MLS listing Service can help you save big on commissions, so you can keep more money in your pocket. Say goodbye to those outdated 6% rates and hello to a better way of selling your home.

About Rockwall, Texas

Rockwall, Texas
City of Rockwall, Texas

Rockwall, Texas, is one of the fastest growing communities in the United States. The city lies just across Lake Ray Hubbard, about 23 miles east of Dallas. While embracing the culture of the Dallas – Fort Worth Metroplex, Rockwall retains a unique small-town feel and traditional values. Rockwall is home to an acclaimed school district that spans five communities and educates over 13,000 students in grades Pre-K through high school. Rockwall is a city in Rockwall County, Texas, and a suburb of Dallas and part of the Dallas – Fort Worth Metroplex. It is the county seat of Rockwall County, which is the third wealthiest county in the state of Texas. The 2020 census estimates the population of Rockwall was 47,251.

See What People Are Saying About DFWCityhomes

  • Lori Snider
    Lori Snider
    2016-04-04
    Google

    Awesome to work with Todd in every step of the process.

  • Tod was referred to me by a friend who used his services and he lived up to her recommendation. He had my listing up within a matter of days from my initial phone call and used his magic camera to make my place look great. We received 2 full price offers within 36 hours of listing. He helped me select the best offer and provided his expert guidance and assistance throughout, including dealing with the seemingly inexperienced and difficult buyer's agent. Thank you, Tod, for getting it sold!

  • Karry Starin
    Karry Starin
    2016-04-04
    Google

    We used Tod to list our home using the flat fee model. At first I was a little skeptical of what level of service I would actually receive for a flat fee amount of $495 at listing and $495 at closing. Well we were beyond impressed with the quality and level of service we received. Tod did everything that any other agent would have if we would have hired them. He did his research to help us understand what homes were going for so we could make an educated decision with our listing strategy. He took amazing photos of our home and got the home listed quickly and on all of the major sites buyers look. He guided and educated us as the offers started rolling in and was there for us every step of the way. His experience and expertise was so helpful as we sorted through all of the offers and began the negotiation process. He did a great job and we are so appreciative of all of his efforts in getting our home sold for the best possible price! Even after we closed Tod was still willing to deliver great service to us. We had artwork that was painted on the wall in our daughter's nursery that we couldn't take with us when we left. After closing, Tod went over and took photos of the painting using his fancy camera so we could always have a copy of it to hang in our daughter's room!

  • Janet G
    Janet G
    2016-04-04
    Google

    Tod truly partnered with us on the sale of our house and has an eye for detail. The best part was he noticed the original MLS did not reflect the square footage on the appraisal when we originally purchased the house – this allowed us to adjust the listing in our favor. Impressive!

  • DC Frank
    DC Frank
    2016-04-04
    Google

    Tod was great to work with. I'm pretty OCD when it comes to things and I was very impressed with his professionalism in selling our house. He took excellent photos of our house and when coming back in from outside he took his shoes off. That gesture was appreciated. He was thorough through the whole process and had a very quick response time. I have told all my friends about him.

  • Selina Planty
    Selina Planty
    2016-04-04
    Google

    Tod was so professional and responsive throughout the entire transaction. I would highly recommend him to anyone that comes my way. Tod will be my first point of contact for all my future real estate needs. SUPER STAR!!!

  • Bob Joyce
    Bob Joyce
    2016-04-04
    Google

    We listed and sold our last house with Tod, so it was an easy decision to use him to market our town home. We listed on a Friday night and had 4 offers by Sunday. We went with the offer that was more than asking price. There is little question that Tod's photography and marketing savvy bought potential buyers to view the property. I would recommend DFW Cityhomes to anyone selling their home.

  • Mike Giovanni
    Mike Giovanni
    2016-04-04
    Google

    Tod was great from the beginning. He took my wife and I through the whole process step by step. Then Tod came to take the photos of the home which were fantastic. The quality was to par with the best I have seen on the web. Lastly, once the home got on the market we had wide exposure, and sold the home quickly, and for what we needed. If we had a standard realtor, and the fees to go with we would have paid extra money for the same if not lower quality of service. I would recommend Tod to anyone in the Dallas area looking to sell their home. Tod you were awesome, thanks for everything.

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.

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