DFWCityhomes / Texas / Forney / Shocking truth about real estate commissions

Hey DFW. Shouldn’t Real Estate Commissions Be Lower?

In Forney Texas, the Internet has made the job of a real estate agent much easier and less time-consuming. Agents don’t have to jump in the car every time something needs to get done. The 6% real estate commission system designed in the 1970’s, is still upheld by many brokerages. More than ever before, representing buyers and sellers is a tabletop business and escalating home prices don’t justify higher commissions. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before. 

Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. This infographic looks at The outdated 6% real estate commission system designed in the 1970's, still upheld by many brokerages.
Source: Median and Average Sales Prices of New Homes Sold in United States in 2021. Researching the market is no longer an Easter Egg Hunt where only the agent knows where the homes for sale are. Tools, technology, and rules of fairness have made finding homes, writing contracts, negotiating, presenting, and executing contracts, more efficient than ever before.

About Forney, Texas

Forney Texas

Forney, Texas, is a charming town located in Kaufman County and is considered the “Antique Capital of Texas“. As part of the Dallas-Fort Worth metroplex, Forney is only 30 miles east of Dallas on U.S. Highway 80, making it a convenient location for commuters. The population of Forney was approximately 23,455 at the time of the 2020 census.

Forney is a community that values its pioneering past and shared values, making it a great place for families to live. The town has been investing in new parks, trails, and roads while revitalizing its historic downtown. Entrepreneurs are welcomed and encouraged to bring their businesses to Forney, helping to make it a thriving town.

One of Forney’s most significant draws is its recognized schools, which provide excellent educational opportunities for students. The town also boasts attractive housing prices, making it an affordable option for families looking for a place to call home. The people of Forney are friendly, caring, and quick to help those in need. They take pride in their community and are happy to welcome those who are destined to return.

See What People Are Saying About DFWCityhomes

  • Tod did great! He helped get a contract on our house in about 2 days and saved us over $30,000 in expenses. Highly recommend.

  • James C
    James C
    2022-12-04
    Google

    If you are interested in selling your home look no further, the reviews don't lie! Tod Franklin will help you sell your home, and save you money. He takes time to answer all questions, and explains everything in detail, even if you are not directly working with him. My only regret is I wish I discovered his services earlier. I will continue to work with him in the future.

  • ML Roberts
    ML Roberts
    2022-11-04
    Google

    Tod Franklin with DFW City Homes helped me sale my home and it was an awesome experience. His knowledge and expertise helped us get the best price for our home and made the process very easy. He was available to answer questions whenever I needed. I highly recommend this agency. This was the second home that Tod has helped us sale. In just 3 days we had our full asking price.

  • Sharon Starks
    Sharon Starks
    2022-11-04
    Google

    Tod made the selling experience seamless. Everything went smoothly and he kept me informed throughout the process. Highly recommended.

  • Caroline Wise
    Caroline Wise
    2022-08-04
    Google

  • Cara Dudley
    Cara Dudley
    2020-02-29
    Self

    Tod was always quick to respond to our questions. We were under contract in less than 24 hours with 3 offers! We saved thousands! Thank you DFW Flat Fee! 2310 Sylvan Drive Garland Texas 75040

  • My wife and I highly recommend Tod Franklin and DFWCityhomes. The process is simply, fast and easy to understand. A couple of hours with Tod and the house was on the market. 2 days later and 8 offers the house was sold over asking price. In addition, we saved over $18,000 in realtor fees!! Give it a try - a more modern and efficient approach to selling your home.

  • Tod Franklin with DFW City Homes helped me sale my home and it was an awesome experience. His knowledge and expertise helped us get the best price for our home and made the process very easy. He was available to answer questions whenever I needed. I highly recommend this agency. This was the second home that Tod has helped us sale. In just 3 days we had our full asking price.

  • Hello! My name is Stacy and I have worked with Tod Franklin and DFWCityHomes to both sell and purchase a home. Three years ago, Tod was patient and intentional with me through the emotional process of selling my first home. He also took stunning show photos of my house, allowing us to put our best foot forward with potential buyers. Tod was able to share his knowledge of the industry, market, and transactions in a way that was easy for me to understand. When I got ready to buy a home this year, he was my first phone call! He has once again demonstrated patience and intentionality by listening to my specific desires for a home and answering the many questions I had along the way. Even in today's unprecedented market, we found my dream home! Tod's professionalism, competency, and authenticity are much appreciated when making such a major life and financial decision. I will no doubt call him again; and if you are looking to buy or sell, you should too!

  • If you are interested in selling your home look no further, the reviews don't lie! Tod Franklin will help you sell your home, and save you money. He takes time to answer all questions, and explains everything in detail, even if you are not directly working with him. My only regret is I wish I discovered his services earlier. I will continue to work with him in the future.

Frequently Asked Questions

What is a Flat Fee MLS Listing?

In a Flat Fee MLS Listing arrangement, a seller contracts with a real estate broker to list their property on the MLS (Multiple Listing Service) for a flat fee instead of paying the traditional percentage-based commission to the listing agent. This allows the seller to save money on the listing side of the transaction while still getting the exposure and marketing benefits of the MLS.

When sold, the seller is responsible for paying the buyer’s agent commission, which is typically around 2-3% of the sale price. This type of arrangement can be beneficial for sellers who want to save money on the listing side of the transaction and have some experience in real estate transactions, but it is important to note that the seller may need to handle aspects of the selling process themselves.

What is a Buyer Rebate?

When buying a home, the seller pays a buyer agent commission. Our rebate is one-third of that commission paid back to you as an incentive to do business with us. You save a lot of money and can use your rebate for anything you want.

What is a Multiple Listing Service (MLS)?

An MLS is a centralized database used by real estate brokers and agents to share information about properties for sale, providing detailed information including the listing price, property features, location, and other important details, and increasing visibility for potential buyers.

The MLS is run by local or regional realtor associations, and offers full market exposure to buyers and sellers, with more than 800 associations across the USA. According to National Association of Realtors (NAR), MLS transactions accounted for about 92% of home sales in 2020. Overall, the MLS promotes transparency and efficiency, making it easier for buyers and sellers to connect and complete real estate transactions.

MLS listings are an essential tool for both buyers and sellers in the real estate market. Buyers can use the MLS to search for properties that meet their specific criteria, while sellers can use the MLS to get full exposure to the marketplace, offering their properties to a large audience of potential buyers. Overall, the MLS helps to promote transparency and efficiency and makes it easier for buyers and sellers to connect and complete real estate transactions.

What is a For Sale By Owner (FSBO)

FSBO is a real estate transaction where the seller chooses to sell their property without an agent. The seller assumes responsibilities such as pricing, marketing, negotiating offers, and managing the closing process. FSBO transactions are typically undertaken by sellers who want to save money on real estate commissions or have experience in the real estate industry.

However, FSBO transactions can be challenging as the seller may lack the experience and resources of an agent. It is important for sellers to weigh the pros and cons before deciding to go this route. Working with a reputable and experienced real estate agent or broker can provide valuable expertise and guidance throughout the selling process.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing is different from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a percentage-based commission of typically 5-6% of the sale price to the listing agent, who then splits that commission with the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a flat fee paid by the seller to the agent for listing the property on the MLS, with the commission paid to the buyer’s agent usually specified separately. While the fee structure is the main difference, there are also differences in the services provided.

In a traditional listing, the listing agent handles most aspects of the selling process, while in a Flat Fee MLS Listing, the seller is responsible for some tasks. It is important to research providers and understand what services are included in the fee. Using a Flat Fee MLS Listing can avoid the conflict of interest in dual agency, where an agent represents both the buyer and the seller. Ultimately, the choice of listing service depends on the seller’s goals, preferences, and comfort level with the selling process.

What questions should I be asking brokers and agents?

What are the fees and commissions?
Do you help with pricing strategies?
How will you market my property?
How will you schedule appointments?
What is your track record?
How do you provide representation?
Who is the central point of contact for buyers and buyer agents?
Do you provide transaction and closing assistance?
How long will it take to get my listing in MLS?
How are documents completed and signed?
How do you communicate with me?
Who is the point of contact?
*Some features excluded in the Limited Flat Fee listing Service

What should I do to get my home ready to sale?

The way you sell a home and live in a home are different things. The foremost number one thing to do is, “declutter” counters, walls and rooms. I walk into showings all the time and the garage is stacked floor to ceiling with Tupperware crates of removed clutter. Clean and make attractive all rooms, furnishings, floors, walls and ceilings. Make sure the basic appliances and fixtures work and get rid of leaky faucets and frayed cords. Make the house smell great.

Should I make repairs to sell my home?

Making repairs leads to a better sales price and a faster sell. It’s not always an easy decision about what to do and how much to spend. Your market analysis and agent should assist you in making repair decisions.

How will I see where my home is shown on the Internet?

It is simple, in considering listing services, enter the property address and Google search some of their active listings. After your listing is live, Google search your property address. You will see all the major sites on the first page. 

We make sure to list your home on a wide range of websites, including Realtor.com®TruliaZillow, and various real estate firms. In addition, we also post your listing on social media platforms such as FacebookTwitterPinterest, and more.

What are the steps involved in selling my home?

Selling a home requires an accurate asking price and understanding of selling options. Homeowners can choose to sell on their own through a For Sale By Owner (FSBO) arrangement, but this can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who can provide expertise, guidance, and support throughout the process.

Steps include determining the home’s value, establishing timeline and budget, choosing a listing service, preparing the home for sale, marketing the home, receiving and reviewing offers, negotiating the sale, completing the sale, and moving out. These steps can be complex, which is why many homeowners prefer to work with a brokerage such as DFWCityhomes. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 18 years of providing dedicated service, our clients have collectively saved over $10,000,000 in commissions! Among these savings are over $1,100,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $330,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

Our MLS Association Partners

CCAR Corpus Christi Association of Realtors Multiple Listing Service MLS
GTAR Greater Tyler Association of Realtors Multiple Listing Service MLS
Lubbock Association of Realtors Multiple Listing Service MLS

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for almost two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in Texas, we offer affordable and excellent service, while our track record showcases our commitment to professionalism, integrity, and customer satisfaction.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.