About Highland Park, Texas

Highland Park, Texas

Highland Park is an exclusive residential town known for its high quality of living, beautiful parks and homes. Its proximity to downtown Dallas, shopping centers, and Southern Methodist University make it a very popular destination. The Highland Park ISD, with an unyielding commitment to excellence, provides an exceptional academic program that recognizes the unique potential of each student and integrates the intellectual, social, cultural, and physical aspects of learning. Highland Park is in central Dallas County, Texas, United States. The population was 8,864 at the 2020 census, an increase of 300 from the 2010 census. It is located between the Dallas North Tollway and U.S. Route 75, 4 miles north of downtown Dallas.

See What People Are Saying About DFWCityhomes

  • Lisa Smit
    Lisa Smit
    2022-06-04
    Google

    This is the 2nd time we've used DFW City Homes to sell our house, and we couldn't be happier. It's the same professional service as any other agency - but at a fraction of the cost. Tod was easy to work with, responsive and extremely helpful and knowledgeable about the real estate market. Highly recommend.

  • Luis Muniz
    Luis Muniz
    2022-06-04
    Google

    I highly recommend Tod and DFWCityhomes to help you sell your house. You save thousands of dollars in seller realtor fees while he takes care of everything. 4103 Balboa Court, Arlington, Texas 76016

  • Brett Benton
    Brett Benton
    2022-06-04
    Google

    Thank you Tod Franklin for the excellent service! We knew you were the right person to List our Home. You saved us so much money on fees, while still providing all the professional expertise and advice we needed through the successful transaction, way above asking. You are a life saver!

  • Chris Dancy
    Chris Dancy
    2022-05-04
    Google

  • Luis Arenas
    Luis Arenas
    2022-04-04
    Google

    Buying and finding a house at the top of the market was not an easy task. Anytime there was a house we wanted to see, Tod Franklin moved fast as houses were flying off the market. He was very knowledgeable, professional and personal. Tod explained everything in a way that was easy to understand from the making the offer, to working with the mortgage company and never pressure us to buy anything that we don't like or hesitate. Tod really cared about us and understood our needs. I would highly recommend him to anyone looking to purchase a home.

  • Denis B
    Denis B
    2022-04-04
    Google

    My wife and I highly recommend Tod Franklin and DFWCityhomes. The process is simply, fast and easy to understand. A couple of hours with Tod and the house was on the market. 2 days later and 8 offers the house was sold over asking price. In addition, we saved over $18,000 in realtor fees!! Give it a try - a more modern and efficient approach to selling your home.

  • Heather McClure
    Heather McClure
    2022-04-04
    Google

    Tod was great! From gorgeous pictures of our home to negotiation with buyer agents to advice throughout to closing, he was professional, efficient, and his price is more than fair. Really amazing! We closed on time and he definitely went above and beyond. Would highly recommend him to my dearest friends, and everyone!

  • Sombol Kazmi
    Sombol Kazmi
    2022-04-04
    Google

    We recently purchased our first home in Dallas. Buying a home for the first time, especially in this market was stressful to say the least but we were lucky enough to have Tod Franklin as our realtor. He is everything you would want in a realtor- professional, extremely knowledgeable and patient. We have learned so much in the short time we have known Tod and we are very grateful for the time and energy he spent on helping us find our home. We would definitely recommend him to anyone looking for a home in the Dallas area!

  • Third time my family has used Tod Franklin to sell houses in the DFW area. Excellent service! We will use again when the need arises.

  • Jay Jordan
    Jay Jordan
    2022-04-04
    Google

    We listed our house with Tod from DFWCityHomes. The process was simple and saved us to a lot of money. Tod was easy to work with and very knowledgable. He communicated regularly with us throughout the process. He did a good job of guiding us in pricing our house accordingly for the neighborhood and market.

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.