Hey Red Oak, Texas. What is a flat fee MLS listing?

What is a Flat Fee MLS Listing?

A “Flat Fee MLS Listing” refers to the practice in the real estate industry of a seller entering into a service agreement with a real estate broker who accepts a flat fee rather than a percentage of the sale price for the listing side of the transaction.

What is a Multiple Listing Service (MLS)?

Today, through more than 800 local and regional MLS associations across the USA, brokers share information on properties they have listed and invite other brokers to cooperate in their sale in exchange for compensation if they produce the buyer. Sellers benefit by increased exposure to their property. Buyers benefit because they can obtain information about all MLS-listed properties while working with only one broker.

What is a For Sale By Owner (FSBO)

Abbreviated as FSBO, a home offered for sale without the assistance of a real estate agent. As a FSBO, you’re responsible for everything from start to finish. Pricing, staging, listing, marketing, negotiating, forms, contracts, legal compliance, and closing the transaction are your responsibility. FSBO’s receive a ton of calls from agents trying to get an MLS listing.

What is the difference between a Flat Fee MLS Listing and traditional 6% listing service?

The cost of the listing is a fixed amount not a percentage.
Upfront set up fees are common with Flat Fee MLS Listings.
Features are bundled differently and vary with different providers.
Flat Fee MLS Listings avoid conflicts of interest.

What is the difference between a Flat Fee MLS Listing and a FSBO?

We know the FSBO seller does all the work to avoid agent fees and commissions. For starters, to market any property in MLS, you have to pay a buyer agent commission of 50% of what would have been paid to a traditional 6% agent. When you go the bare bones Flat Fee MLS route, the broker at a minimum is responsible for creating the listing, scheduling open houses and making any updates. If you want additional help with pictures, lock box, signs, flyers, showing service, negotiating, closing, market analysis, you may pay more.

What questions should I be asking?

What are all the fees and commissions? (Avoid hidden fees)
Do you help with pricing strategies? (Get a market analysis and explanation)
How will you market my property? (MLS, photos, web sites, sign, flyer)
How will you schedule appointments? (You or a showing service)
What is your track record? (Past performance, how many deals are you working)
How do you provide representation? (Who is the point of contact, who handles negotiation)
Do I have to speak to buyers and their agents? (You or agent)
Do you provide transaction and closing assistance? (You or agent)
How long will it take to get my listing in MLS? (Days or weeks)
How do you communicate with me? (Email, text, phone, help desk)

What are my closing expenses?

It is critically important that you fully understand your costs and timing obligations before pricing your home, executing and negotiating a contract. Your agent should help you understand your closing expenses at the time of the listing based on your approximate list price. When an offer is received, contract terms can be different based on timing and terms and another evaluation is required to correctly understand the offer in hand.

How does the buyer agent get paid? Why am I paying his commission?

Buyer agent fees are always confusing. Real Estate is a unique industry in that the Seller sets and pays the representation fee for the Buyer. The compensation system was developed to encourage cooperation between Brokers and promote fairness. With this system, cooperating agents can know what earnings to expect without becoming a party to a transaction. The amount you pay is negotiated in your listing agreement.

What should I do to get my home ready to sale?

The way you sell a home and live in a home are different things. The foremost number one thing to do is, “declutter” counters, walls and rooms. I walk into showings all the time and the garage is stacked floor to ceiling with Tupperware crates of removed clutter. Clean and make attractive all rooms, furnishings, floors, walls and ceilings. Make sure the basic appliances and fixtures work and get rid of leaky faucets and frayed cords. Make the house smell great.

Should I make repairs to sell my home?

Making repairs leads to a better sales price and a faster sell. It’s not always an easy decision about what to do and how much to spend. Your market analysis and agent should assist you in making repair decisions.

How will I see where my home is shown on the Internet?

It is simple, in considering listing services, enter the property address and Google search some of their active listings. After your listing is live, Google search your property address. You will see all the major sites on the first page. 

What are the steps involved in selling my home?

When making a decision to sell your home, you need to establish an asking price and understand your proceeds. While some sellers successfully sell their homes on their own, a For Sale By Owner (FSBO) arrangement is complicated and risky requiring a great deal of personal time and expertise through the process. For this reason, most people consider the fee paid to a real estate Broker worth the investment, for the convenience, time savings, and overall guidance provided. In choosing any MLS Listing Service, make sure you understand what will be provided and at what cost.


DFWCityhomes is an established Flat Fee MLS listing Service and Full Service real estate company that represents buyers and sellers in Red Oak, Texas. Our clients receive a full service experience with agent representation at a fraction of the cost. Our simplified process is hassle free, proven, and effective.

Interested in learning more? Watch this video and click MLS Listing Services Buyer Rebate Services to see how we may help you. Contact Us or Call (214)-207-0210 and we will explain to you how our services can save you time and money.

About Red Oak, Texas

Red Oak

Red Oak, Texas, is next to Dallas yet just outside the congestion of the big city life. Red Oak offers the advantages of suburban living as well as the convenience of urban shopping. The community offers a relaxed and quiet atmosphere for family enjoyment. The mission of the Red Oak ISD is to create life-long learners who are academically and socially ready to be productive citizens by providing a safe environment with strong parental and community involvement. Red Oak is a city in Ellis County, Texas, United States. It is part of the Dallas–Fort Worth Metroplex. The population was 14,222 at the 2020 census.

See What People Are Saying About DFWCityhomes

  • Kristy Goodwin
    Kristy Goodwin
    2022-04-04
    Google

    Tod Franklin of DFWCityhomes was my realtor for the recent sale of my home and I couldn’t have asked for anyone better. Previously, I have used full-service realtors and sold one home on my own, but now I can unequivocally say that Tod is the right choice! Not only was realtor fee substantially reduced, but he also saved me money when my buyer tried renegotiating. I received multiple offers and Tod went through each one, listing the pros and cons, helping me make the best choice. Tod stayed calm and made sure that every decision made was knowledgeable and not impulsive. After having seen how my sale was handled and how much Tod helped me, many of my family and friends have said they will be calling him when they sell their homes. I highly recommend DFWCityhomes and Tod Franklin as your next realtor!

  • Raymond C
    Raymond C
    2022-04-04
    Google

    Great job explaining documents and process. Got the job done and saved us a lot of money!

  • Alex Bokal
    Alex Bokal
    2022-04-04
    Google

    DFW Homes took care of the sale of my house flawlessly. They were professional through every step of the process. They did allow me to get the best offer and the most money and value for my property. They filled out and asked me to fill out all documents timely. The marketing video and description of the property was perfect. They also managed the multiple offers and setting the sales price properly

  • Kelley B
    Kelley B
    2022-04-04
    Google

    Excellent service and an amazing value!!! Tod did a great job and saved us tens of thousands of dollars. Feel confident using him to sell your house.

  • Kirk Olliff
    Kirk Olliff
    2022-04-04
    Google

    This is truly the way the future. This process has great value and Todd is extremely responsive and professional, he knows his business inside and out. If you are thinking about selling your home and you don’t consider Todd as your realtor you are making an expensive mistake.

  • Lisa Castellano
    Lisa Castellano
    2022-04-04
    Google

    My husband and I bought our first home with Tod Franklin at DFW City homes last month. I cannot put into words how grateful we were to have had such a knowledgeable, reliable and professional realtor such as Tod. We have heard the process of buying a house was extremely tedious from numerous friends and family but Tod guided us through step by step to ensure we were making informed decisions that were right for us. We are so appreciative of him always being in constant communication with us and answering our (my) seemingly endless questions!! We highly recommend him and any friends/family we hope to have following us from NY we will sure send his way!

  • Stacy Boggs
    Stacy Boggs
    2022-04-04
    Google

    Hello! My name is Stacy and I have worked with Tod Franklin and DFWCityHomes to both sell and purchase a home. Three years ago, Tod was patient and intentional with me through the emotional process of selling my first home. He also took stunning show photos of my house, allowing us to put our best foot forward with potential buyers. Tod was able to share his knowledge of the industry, market, and transactions in a way that was easy for me to understand. When I got ready to buy a home this year, he was my first phone call! He has once again demonstrated patience and intentionality by listening to my specific desires for a home and answering the many questions I had along the way. Even in today's unprecedented market, we found my dream home! Tod's professionalism, competency, and authenticity are much appreciated when making such a major life and financial decision. I will no doubt call him again; and if you are looking to buy or sell, you should too!

  • Thane Garnett
    Thane Garnett
    2022-04-04
    Google

    Tod and his team at DFW City Homes exceeded our expectations! Tod was knowledgeable and willing to answer any and all of our questions. He was both timely and efficient. We highly recommend Tod and DFW City Homes.

  • lisa hendricks
    lisa hendricks
    2022-04-04
    Google

    Tod is amazing! He’s very knowledgeable about the market and provided great advice. He was very responsive and answered all my questions concerning the sell of my home. I would definitely recommend him and DFW CITY homes.

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.