Hey Rowlett, Texas. What is a flat fee MLS listing?

Looking to sell your home in Rowlett, TexasReal estate agents have it easier than ever before thanks to the internet, but some things haven’t changed – like their sky-high commission rates. In fact, with rising home prices, it’s getting harder to justify paying such steep fees. That’s where DFWCityhomes comes in. Our flat fee MLS listing Service can help you save big on commissions, so you can keep more money in your pocket. Say goodbye to those outdated 6% rates and hello to a better way of selling your home.

About Rowlett, Texas

Rowlett, Texas

Rowlett, Texas, offers a thriving community that celebrates family, friendship, and togetherness. With its continued growth, there are plenty of reasons for residents to stay close to home. While the amenities of Metroplex are easily accessible, you’ll find everything you need right here in Rowlett. Located in both Dallas and Rockwall Counties, Rowlett is a suburb of Dallas with a population of 62,535 as of the 2020 census. The Garland Independent School District serves the Dallas County portion of Rowlett, while the Rockwall Independent School District serves the Rockwall County portion. Whether you’re looking for great schools, friendly neighborhoods, or a welcoming community, Rowlett has it all. So come and join us, and we’re sure you’ll feel right at home in our wonderful city.

See What People in Rowlett Are Saying About DFWCityhomes

  • Tod did great! He helped get a contract on our house in about 2 days and saved us over $30,000 in expenses. Highly recommend.

  • James C
    James C
    2022-12-04
    Google

    If you are interested in selling your home look no further, the reviews don't lie! Tod Franklin will help you sell your home, and save you money. He takes time to answer all questions, and explains everything in detail, even if you are not directly working with him. My only regret is I wish I discovered his services earlier. I will continue to work with him in the future.

  • ML Roberts
    ML Roberts
    2022-11-04
    Google

    Tod Franklin with DFW City Homes helped me sale my home and it was an awesome experience. His knowledge and expertise helped us get the best price for our home and made the process very easy. He was available to answer questions whenever I needed. I highly recommend this agency. This was the second home that Tod has helped us sale. In just 3 days we had our full asking price.

  • Sharon Starks
    Sharon Starks
    2022-11-04
    Google

    Tod made the selling experience seamless. Everything went smoothly and he kept me informed throughout the process. Highly recommended.

  • Caroline Wise
    Caroline Wise
    2022-08-04
    Google

  • Cara Dudley
    Cara Dudley
    2020-02-29
    Self

    Tod was always quick to respond to our questions. We were under contract in less than 24 hours with 3 offers! We saved thousands! Thank you DFW Flat Fee! 2310 Sylvan Drive Garland Texas 75040

  • My wife and I highly recommend Tod Franklin and DFWCityhomes. The process is simply, fast and easy to understand. A couple of hours with Tod and the house was on the market. 2 days later and 8 offers the house was sold over asking price. In addition, we saved over $18,000 in realtor fees!! Give it a try - a more modern and efficient approach to selling your home.

  • Tod Franklin with DFW City Homes helped me sale my home and it was an awesome experience. His knowledge and expertise helped us get the best price for our home and made the process very easy. He was available to answer questions whenever I needed. I highly recommend this agency. This was the second home that Tod has helped us sale. In just 3 days we had our full asking price.

  • Hello! My name is Stacy and I have worked with Tod Franklin and DFWCityHomes to both sell and purchase a home. Three years ago, Tod was patient and intentional with me through the emotional process of selling my first home. He also took stunning show photos of my house, allowing us to put our best foot forward with potential buyers. Tod was able to share his knowledge of the industry, market, and transactions in a way that was easy for me to understand. When I got ready to buy a home this year, he was my first phone call! He has once again demonstrated patience and intentionality by listening to my specific desires for a home and answering the many questions I had along the way. Even in today's unprecedented market, we found my dream home! Tod's professionalism, competency, and authenticity are much appreciated when making such a major life and financial decision. I will no doubt call him again; and if you are looking to buy or sell, you should too!

  • If you are interested in selling your home look no further, the reviews don't lie! Tod Franklin will help you sell your home, and save you money. He takes time to answer all questions, and explains everything in detail, even if you are not directly working with him. My only regret is I wish I discovered his services earlier. I will continue to work with him in the future.

Frequently Asked Questions

What is a Flat Fee MLS Listing?

A Flat Fee MLS Listing is an arrangement where a home seller contracts with a real estate broker to list their property on the Multiple Listing Service (MLS) for a fixed fee rather than paying a traditional percentage-based commission. This approach allows sellers to gain MLS exposure and marketing benefits while saving money on the listing side of the transaction.

When the property sells, the seller is still responsible for offering a commission to the buyer’s agent, typically around 2-3% of the sale price. While this method can be cost-effective, it often requires the seller to handle key aspects of the selling process independently, making it best suited for those with some experience in real estate transactions.

What is a Buyer Rebate?

A buyer rebate is a portion of the buyer’s agent commission that is refunded to the homebuyer as an incentive for working with a particular real estate brokerage. Since the seller typically pays the buyer’s agent commission, this rebate allows buyers to save money, which can be used for closing costs, home improvements, or any other expenses.

What is a Multiple Listing Service (MLS)?

A Multiple Listing Service (MLS) is a centralized database used by real estate brokers and agents to share detailed property information, including listing prices, features, locations, and other key details. By increasing property visibility, the MLS helps connect buyers and sellers more efficiently.

Operated by local or regional Realtor associations, the MLS provides full market exposure, with over 800 associations across the U.S. According to the National Association of Realtors (NAR), MLS transactions accounted for approximately 92% of home sales in 2020.

For buyers, the MLS is a valuable tool for finding properties that match their criteria. For sellers, it offers broad exposure to a large audience of potential buyers. Overall, the MLS enhances transparency and efficiency in real estate transactions, making the process smoother for all parties involved.

What MLS memberships does DFWCityhomes have?

DFWCityhomes is a member of the following MLS associations:
Metrotex (DFW Area)

What is a For Sale By Owner (FSBO)

FSBO (For Sale By Owner) is a real estate transaction in which the seller chooses to sell their property without hiring a real estate agent. This means the seller is responsible for key aspects of the sale, including pricing, marketing, negotiating offers, and managing the closing process. FSBO is often pursued by sellers looking to save on commission fees or those with experience in real estate.

However, selling a home without an agent can be challenging, as it requires industry knowledge, marketing resources, and negotiation skills. Sellers should carefully weigh the pros and cons before opting for FSBO. In many cases, working with an experienced real estate agent or broker can provide valuable guidance and expertise, ultimately leading to a smoother and more successful transaction.

What is the difference between a Flat Fee MLS Listing and traditional Realtor® 6% listing service?

A Flat Fee MLS Listing differs from a traditional 6% listing in how the real estate agent is compensated. In a traditional listing, the seller pays a commission—typically 5-6% of the sale price—which is split between the listing agent and the buyer’s agent. In contrast, a Flat Fee MLS Listing involves a one-time, fixed fee paid by the seller to list the property on the MLS, while the commission for the buyer’s agent is usually specified separately.

Beyond cost structure, these listing types also differ in the services provided. In a traditional listing, the agent manages most aspects of the selling process, including pricing strategy, marketing, negotiations, and closing coordination. With a DFWCityhomes Flat Fee MLS Listing, the seller assumes more responsibility depending on the service level chosen.

Sellers considering a Flat Fee MLS Listing should carefully research providers to understand what services are included. This approach can also help avoid potential conflicts of interest in dual agency situations, where one agent represents both the buyer and the seller. Ultimately, the best choice depends on the seller’s goals, budget, and comfort level with managing the transaction.

What questions and features should I be asking brokers and agents about when listing my home?

What are the fees and commissions involved?
Do you assist with pricing strategies?
What marketing strategies will you use to promote my property?
How are property showings and appointments scheduled?
What is your track record in selling properties?
How do you provide representation throughout the process?
Who serves as the primary point of contact for buyers and buyer agents?
Do you offer assistance with transaction management and closing?
How long does it take to get my property listed on the MLS?
What is the process for completing and signing documents?
How will you communicate with me throughout the listing process?
Who will be my main point of contact?
Are you local or out of state or country?

Some features may not be included in the FSBO Flat Fee Listing Service.

What should I do to get my home ready to sale?

Selling a home requires a different approach than living in one. The first and most important step is decluttering—clear countertops, walls, and rooms to create an open, inviting space. Often, sellers remove clutter only to pile it into the garage, but a truly organized home makes a stronger impression.

Ensure all rooms, furnishings, floors, walls, and ceilings are clean and well-maintained. Fix minor issues like leaky faucets, frayed cords, and malfunctioning appliances or fixtures. Finally, create a welcoming atmosphere with a fresh, pleasant scent, making your home feel inviting to potential buyers.

Should I make repairs to sell my home?

Making necessary repairs can lead to a higher sale price and a faster sale. However, deciding which repairs to make and how much to invest isn’t always straightforward. A market analysis and guidance from your real estate agent can help you prioritize repairs that will provide the best return on investment and attract more buyers. Strategic improvements can enhance your home’s appeal and streamline the selling process.

How will I see where my home is shown on the Internet?

When evaluating listing services, a simple way to assess their reach is to Google search some of their active listings using a property address. Once your home is live, search your own address to see where it appears online—you should find it on major real estate platforms like Realtor.com®, Trulia, Zillow, and numerous brokerage websites.

We make sure your home is listed on a variety of major real estate platforms to ensure maximum visibility and attract serious buyers. While social media can have its place in marketing, it’s not where real buyers typically go to search for homes. Platforms like Realtor.com®, Trulia, Zillow, and other major real estate sites are the go-to resources for buyers to see all available options in the market. Focusing on these key sites is the most effective way to reach potential buyers.

What are the steps involved in selling my home?

Selling a home requires setting an accurate asking price and understanding your selling options. While homeowners can opt for a For Sale By Owner (FSBO) arrangement, it can be complex and time-consuming. Many prefer working with an experienced real estate broker or agent, who offers expertise, guidance, and support throughout the process. The steps involved in selling a home include:

Determining the Home’s Value
Establishing a Timeline and Budget
Choosing a Listing Service
Preparing the Home for Sale
Marketing the Home
Receiving and Reviewing Offers
Negotiating the Sale
Completing the Sale
Moving Out

These steps can be challenging, which is why many homeowners choose to work with a trusted brokerage like DFWCityhomes to help simplify the process and ensure a successful sale. Click here to Submit a Request For a Proposal.

What is a REALTOR®?

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.


Our Track Record

I’m excited to announce that after 20 years of providing dedicated service, our clients have collectively saved over $11,200,000 in commissions! Among these savings are over $1,150,000 for clients who found unrepresented buyers and were able to avoid any selling costs. On top of that, we’ve distributed more than $370,000 in incentive rebates to over 100 satisfied buyers. These remarkable achievements are a true testament to our commitment to providing high-quality, cost-effective real estate services to our clients.

Tod G. Franklin – Realtor®, Broker, Owner, and multi-million dollar producer at DFWCityhomes

DFWCityhomes is an established and highly regarded Flat Fee MLS Listing Service company in Texas. We have been providing dedicated service for two decades delivering personalized service to each client. As the best Flat Fee MLS Listing Service in the state, we offer affordable, high-quality service. Our track record reflects our commitment to professionalism, integrity, and customer satisfaction, ensuring that each client receives the attention and support they deserve throughout the home selling process.

Visit our MLS listing comparison chart and Flat Fee MLS Listing Services to see a detailed breakdown of the different plans and their features.

You can Contact Us or call (214)-207-0210 to speak with a Realtor® and find out how we can save you time and money.

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